The Emerging Revolution
Fitness is big business.
Diet industry alone is worth 70 billion a year:
In his 2006 book, The Next Millionaires, New York Times Best Selling Author, Paul Zane Pilzer discusses the 1.4 trillion that we spend on medical care.
He goes on to talk about the WELLNESS REVOLUTION in which baby boomers and those coming up behind them are spending 300 billion a year on things such as health club memberships, personal trainers (12 billion alone), supplements and vitamins, botox, massages, and more.
The Viagra industry is worth 10 billion dollar a year business!
By the end of the decade, Pilzer predicts that the Wellness revolution will be a 1 TRILLION dollar a year industry.
So what’s that mean to you and me?
It means that the Wellness Revolution is an emerging industry that will continue to thrive and if you enjoy bodybuilding, fitness or figure and want to earn money in the industry then now is the time to start.
It means that there is an incredible amount of oppty out there for experts in the fitness industry – namely bodybuilders, fitness and figure participants.
I’m partial to bodybuilders, fitness and figure competitors because I’m a former competitive bodybuilder.
I feel that no one knows more about getting in shape, understanding nutrition and supplements than we do.
As Marty Gallagher states in his book, “The Purposeful Primitive” “Anyone can slash calories, stop eating and lose bodyweight – the bodybuilding elite (that includes fitness and figure competitors) have developed a consensual system that burns off the body fat without burning off muscle.”
What I see are, in lot of cases, out of shape personal trainers who have never gotten below 10% bodyfat making tons of money in the industry because they understand the business side of it.
“Nowadays fitness “experts” and “industry leaders” enthrall and bedazzle the gullible public with the unquestioned contention that physical progress is all about what lies around the next corner.
The unspoken assumption is that we live in an era of fitness miracles and “the march of progress” trumps into obsoleteness any and all things that came before.
I want to bridge the gap between bodybuilders, fitness and figure enthusiasts/competitors because I feel that although they know how to get into awesome shape with training and diet, they don’t take advantage of the money making oppty’s that are out there for us – particularly with the arrival of the internet and other current technology.
Rise up…
Scott
www.scottyork.com
email: sctt.york@gmail.com
Lance Armstrong, Mayor Will Wynn And Our Short Fitness Film
Lance Armstrong and Mayor Will Wynn (Austin, Tx)
11/8/08 - Here is a still that embodies what our film is all about.
We are wrapping up the filming of of our video and the preparation for post production is underway.
When completed, the film will be shown to the Mayor’s from around the country in early 2009.
It has been a pleasure for me to be involved with this project and to be able to meet so many wonderful people!
Scott
email: sctt.york@gmail.com
512.233.0756
The President’s Council On Physical Fitness and Sports
Oct 31, 2008 - I spent the first part of this morning in downtown Austin, Texas at Paul Carrozza’s RunTex Riverside store filming Paul for our upcoming video for Austin’s Mayors Fitness Council.
Paul and his wife Sheila, founded RunTex in 1988 and have since built their business into the Nation’s largest store devoted exclusively to running. In addition to RunTex, Mr. Carrozza also founded RunTex University and RunTex Events.
RunTex Events produces over 120 events per year and raises over $5 million annually for local charities. He is also co-founder and sponsor of RunTex Marathon Kids Program, which has successfully helped over 100,000 children achieve endurance and learn to enjoy running.
Paul is also serves on The President’s Council On Physical Fitness and Sports along with Hall of Famer, Lynn Swann, Denise Austin and others.
Presidents Council Members Share Fitness Tips
Both President George W. Bush and Health and Human Services Secretary Tommy G. Thompson have a vision of a “HealthierUS,” an America where people are empowered to make healthy choices. In brief, they want each one of us to:
- Be physically active every day, adults for 30 minutes, children for 60 minutes,
- Eat a nutritious diet,
- Get preventive screenings, and
- Avoid risky behaviors.
Some members of the President’s Council on Physical Fitness and Sports wanted to share with you what they do on a regular basis to stay active and keep fit. Maybe you can adapt a few of their fitness tips to your own lifestyle and make them work for you:
Wake up, work out, eat some Halloween candy tonight!
Sounds pretty good to me!
Have a safe and happy Halloween!
Scott
email: sctt.york@gmail.com
512.233.0756
P.S. Check out proteinsupplementinfo.com
Ultimate Action Magazine for Women From Down Under!
Editor in Chief, Inga Yandell, has launched an awesome looking magazine in Australia.
The website is http://www.bare-essentials.com.au/
I am being interviewed by Inga and her magazine about www.FitnessandFigureReality.com with Monica Brant and Scott Peckham.
Says Inga about me: ” A family man and opportunistic entreprenuer, Scott has set about researching the best ways to leverage his time so as to make more money working less hours.
…his FitnessandFigureReality.com reality series has been attracting a cult following world wide!”
Some of the interview questions include:
What is the most interesting thing you have learned about Mo?
Have you spotted any unusual training techniques?
What is your favorite blooper?
Who have you had the chance to meet whilst hanging out with the Peckham’s?
What are the secrets behind Mo’s winning attitude?
and many others.
This will be an interesting interview!
Scott
Scott@scottyork.com
512.233.0756
P.S. Check out www.proteinsupplementinfo.com
Monica Brant-Peckham & TotalMommyFitness.com
October 18th, 2008 - I spent this morning at Butler Park near the Fountains in downtown Austin, Texas.
Monica Brant and I met up with the Tatum Rebelle and her faithful group of trainee’s.
Tatum’s company is TotalMommyFitness.com
Tatum and Diana put Mo through a fullbody workout (legs, core, chest, back and shoulders)
And Mo had an extra 38lbs strapped on in the form of a 5 yr old blonde haired kiddo named, Francesca!
I filmed the workout for an upcoming episode of FitnessandFigureReality.com and, perhaps some of it can go on our video for the Austin Mayors Fitness Council video that we are working on!
Thanks, ladies for a wonderful morning!
Scott
Scott@scottyork.com
512.233.0756
P.S. I’m putting the wraps on a product that is long overdue in the Fitness,Figure and BodyBuilding Industry.
The principles in this product are what allowed, my friend Dr. Joe Vitale to purchase his new wheels.
A brand new 2008 Rolls Royce Phantom (worth over $350,000)!
I like his FullForceFitness “Go Full Force” Tshirt also!
P.P.S. Protein Supplement Info - check it out!
Life’s A Beach - Cancun 2008
Just returned from a great 1 week vacation at my home away from home, Cancun, Mexico!
I’ve been going to Cancun since 1994.
Had a week of relaxation, beach time, reading, tanning, swimming, cigars and a couple of tequila shots.
Scott
Scott@scottyork.com
P.S. I’m planning a 2009 Cancun Bodybuilding & Fitness Business Mastermind vacation for 5 people who are interested in discovering how to make money in bodybuilding and fitness.
We’ll meet in Cancun next September, workout, play on the beach, go out at night all while talking the business side of bodybuilding, fitness and figure!
Email me at Scott@scottyork.com for more information.
A Baseball Coaching Legend!
Me and University of Texas Legendary Baseball Coach, Augie Garrido.
This pic was taken last week in Coach Garrido’s Univ. of Texas office - we were
there to film him for our upcoming short film on Fitness for Austin’s Mayors Fitness Council.
Others in the film include:
Michael Dell
Texas Football Coach, Mack Brown,
Best Selling Author, Dr. Joe Vitale
and many, many more!
Scott
Scott@scottyork.com
512.233.0756
P.S. I’ve got a brand new product coming out for those of you in the bodybuilding and fitness
industry who are looking for the fastest way to make more money in 2009!
Run To The Gold!
I had the pleasure of meeting University of Texas Head Women’s Basketball Coach, Gail Goestenkors, yesterday.
Jen Ohlson and I interviewed “Coach G” for our upcoming short fitness film.
Our short film is for Austin’s Mayor’s Fitness Council and our project on obesity.
Coach G joined some elite company by virtue of her role “in assisting Team USA’s run to the gold medal at the 2008 Beijing Olympics. She is just the 5th coach to lead two different Olympics teams to gold medals and the ninth overall coach to accomplish the feat.”
That’s Coach G and me in her University of Texas office.
Scott
Scott@scottyork.com
512.233.0756
How To Make Your Desire Come True
Robert Rodriguez
I had the oppty to film Robert Rodriguez yesterday at 10:30am in his office for our short film on Fitness for the Austin’s Mayors Fitness Council.
Robert is the award winning film maker for too many films to list here.
In his book, “Rebel Without A Crew”, which I read in one sitting, Robert has a section called “The 10 Minute Film School”.
Being a professional fitness videographer, of course I was interested in that.
Anyway, due to my son’s Birthday, I had to CANCEL THE OPPTY TO MEET AND FILM ROBERT RODRIGUEZ!
What?
But we rescheduled, so it’s fine.
Robert lives here in the Austin, Texas area.
I remember after I read “Rebel Without A Crew” I told my wife that I would meet Robert Rodriguez one day.
Life can be pretty cool, can’t it?
"Rebel Without A Crew"
So, is there someone whom you’d like to meet or something that you’d like to do?
My advice?
Set the intention of meeting that person or doing that “thing”.
Follow your instincts, your passion and let life lead you to that person or that thing.
If you really, really want it to happen then somewhere down the line, you can be sure that the oppty will present itself.
But you have to really, really want it.
Just like in fitness.
You can’t say, I want to get in shape and then not take the steps necessary to fulfill that desire.
“You are what your deep, driving desire is.
As your desire is, so is your will.
As your will is, so is your deed.
As your deed is, so is your destiny.”
Brihadaranyaka Upanishad IV 4.5
Scott
Scott@scottyork.com
www.scottyork.com
512.233.0756
FitnessandFigureReality.com DVD 19 (pics)
Scott, Mo and Brandon
I was over at Gold’s Gym on Bee Cave on Friday filming for the 19th DVD of FitnessandFigureReality.com
Brandon (Mo’s super trainer) and Mo trained Back together for about an hour.
This will be one of the segments in DVD 19 due out this month.
Scott Peckham showed up for his 9 month rotating workout.
He only trains once every 9 months!
Seriously (sort of).
Anyway, I snapped this picture of the three of them after the workout.
For info about this groundbreaking DVD of the month with Mo and Scott please visit FitnessandFigureReality.com!
Scott and Brandon
Scott
Scott@scottyork.com
512.233.0756
P.S. You can get Season 1 of FitnessandFigureReality.com here